I'm Ella Frances, a designer consciously crafting brands with care, detail, and lasting storytelling.
I'm Ella Frances, a designer consciously crafting brands with care, detail, and lasting storytelling.
I'm Ella Frances, a designer consciously crafting brands with care, detail, and lasting storytelling.
My process often begins with paper and pen, sketching and letting ideas unfold organically, before shaping them into a complete, considered whole. I enjoy the moments of thinking, refining, and discovering what a project truly wants to be. I care deeply about how things are made, and that respect shows in my work. My design leans elegant and classic, with a clarity that lets personality shine through. Every brand I create is built to feel honest, thoughtful and lasting, reflecting both the story it tells and the people behind it.
My process often begins with paper and pen, sketching and letting ideas unfold organically, before shaping them into a complete, considered whole. I enjoy the moments of thinking, refining, and discovering what a project truly wants to be. I care deeply about how things are made, and that respect shows in my work. My design leans elegant and classic, with a clarity that lets personality shine through. Every brand I create is built to feel honest, thoughtful and lasting, reflecting both the story it tells and the people behind it.
My work is driven by curiosity and attention. I notice the small details, the gaps, and how a brand communicates. I focus on creating work that is clear and useful, not just visually appealing. I treat design as a process: listening, testing, and refining ideas with care and patience. Every project is a chance to solve a problem, bring a vision to life, and make something people can truly engage with.
My work is driven by curiosity and attention. I notice the small details, the gaps, and how a brand communicates. I focus on creating work that is clear, thoughtful, and useful, not just visually appealing. I treat design as a process: listening, testing, and refining ideas with care and patience. Every project is a chance to solve a problem, bring a vision to life, and make something people can actually engage with.
1.0
1.0
1.0
My Process
My Process
I start by listening closely, understanding not just to your ideas but the feeling and intention behind them, so we’re aligned from the outset.
We explore and shape concepts together, blending strategy and creativity to find a direction that feels natural and true to you.
I refine that direction into a thoughtful, elegant identity, paying close attention to detail and keeping you involved throughout.
Finally, I bring the brand to life across every touchpoint, making sure it feels consistent, confident and built to last.
I start by listening closely, understanding not just to your ideas but the feeling and intention behind them, so we’re aligned from the outset.
We explore and shape concepts together, blending strategy and creativity to find a direction that feels natural and true to you.
I refine that direction into a thoughtful, elegant identity, paying close attention to detail and keeping you involved throughout.
Finally, I bring the brand to life across every touchpoint, making sure it feels consistent, confident and built to last.
I start by listening closely, understanding not just to your ideas but the feeling and intention behind them, so we’re aligned from the outset.
We explore and shape concepts together, blending strategy and creativity to find a direction that feels natural and true to you.
I refine that direction into a thoughtful, elegant identity, paying close attention to detail and keeping you involved throughout.
Finally, I bring the brand to life across every touchpoint, making sure it feels consistent, confident and built to last.
2.0
2.0
2.0
Principles
Principles
I value work made with attention and creativity, not rushed decisions or trends.
The best results emerge when ideas flow freely. I listen deeply, adapt with flexibility, and create a space for your vision to grow and take shape.
I believe good design should be well made without being out of reach. I aim to keep my pricing reasonable, transparent and proportionate to the work.
I value work made with attention and creativity, not rushed decisions or trends.
The best results emerge when ideas flow freely. I listen deeply, adapt with flexibility, and create a space for your vision to grow and take shape.
I believe good design should be well made without being out of reach. I aim to keep my pricing reasonable, transparent and proportionate to the work.
I value work made with attention and creativity, not rushed decisions or trends.
The best results emerge when ideas flow freely. I listen deeply, adapt with flexibility, and create a space for your vision to grow and take shape.
I believe good design should be well made without being out of reach. I aim to keep my pricing reasonable, transparent and proportionate to the work.
In the Studio
Logo Design for Flint House Coffee
In the Studio
Logo Design for Flint House Coffee
3.0
3.0
3.0
Background
Background
I’m a freelance graphic designer with an MSc in Philosophy from the University of Edinburgh and First Class BA in Human Geography from Durham University. With a background in publishing, I bring an editorial sensibility and a discerning eye to every design endeavour.
I specialise in creating visual identities, brand assets, and websites, working in Adobe Creative Suite and building responsive websites with Framer.
I've worked with clients such as GatenbySanderson, Bassett House School, The Catapult Network, Northumbria University and the University of South Wales.
I’m a freelance graphic designer with an MSc in Philosophy from the University of Edinburgh and First Class BA in Human Geography from Durham University. With a background in publishing, I bring an editorial sensibility and a discerning eye to every design endeavour.
I specialise in creating visual identities, brand assets, and websites, working in Adobe Creative Suite and building responsive websites with Framer.
I've worked with clients such as GatenbySanderson, Bassett House School, The Catapult Network, Northumbria University and the University of South Wales.
I’m a freelance graphic designer with an MSc in Philosophy from the University of Edinburgh and First Class BA in Human Geography from Durham University. With a background in publishing, I bring an editorial sensibility and a discerning eye to every design endeavour.
I specialise in creating visual identities, brand assets, and websites, working in Adobe Creative Suite and building responsive websites with Framer.
I've worked with clients such as GatenbySanderson, Bassett House School, The Catapult Network, Northumbria University and the University of South Wales.
4.0
4.0
4.0
Capabilities
Capabilities
Through shaping ideas into fully realised visual systems, using design, branding, and web tools, I turn concepts into experiences that invite investment.
01
Brand Identity Systems
02
Editorial & Print Direction
03
Typographic Art Direction
04
Web & UI Design
05
Creative Strategy
06
Design Frameworks & Toolkits
5.0
5.0
5.0
Pricing
Pricing
Every project is different, so I offer free, no-obligation quotes and a free initial 30 minute consultation to make sure the cost feels fair and transparent. My goal is to create work that’s high-quality, considered, and well-priced for the value it delivers.
My prices are open and transparent, with no agency mark-up fees. No job is too small.
If you’re looking for design that’s thoughtful, artfully crafted and meaningful, I’d be excited to hear from you and learn about your project.
Every project is different, so I offer free, no-obligation quotes and a free initial 30 minute consultation to make sure the cost feels fair and transparent. My goal is to create work that’s high-quality, considered, and well-priced for the value it delivers.
My prices are open and transparent, with no agency mark-up fees. No job is too small.
If you’re looking for design that’s thoughtful, artfully crafted and meaningful, I’d be excited to hear from you and learn about your project.
Every project is different, so I offer free, no-obligation quotes and a free initial 30 minute consultation to make sure the cost feels fair and transparent. My goal is to create work that’s high-quality, considered, and well-priced for the value it delivers.
My prices are open and transparent, with no agency mark-up fees. No job is too small.
If you’re looking for design that’s thoughtful, artfully crafted and meaningful, I’d be excited to hear from you and learn about your project.